Maximising Google Ads Performance

Maximising Google Ads Performance with HubSpot: The Smart Marketer’s Strategy

Are Google Ads Worth It? Here’s the Truth No One Tells You.

Google Ads can be an incredible tool for capturing high-intent leads—but only if you set them up correctly. The problem? Many businesses throw money into campaigns without truly understanding the data behind them. If you’re not tracking the full customer journey, you’re flying blind.

Pairing Google Ads with HubSpot CRM allows you to close the loop, ensuring that your marketing budget is spent where it drives real revenue. Let’s break down the strategies that separate high-performing campaigns from wasted ad spend.

1. The Power of Buyer Intent: Why Google Ads Works

Google Ads is unique because it captures demand that already exists. Unlike social media ads, which interrupt users, Google Ads appear when people are actively searching for what you offer. But here’s the kicker—most businesses are only tracking the tip of the iceberg.

The Fix: Ensure Consent Mode and Enhanced Conversions are properly set up. Without them, tracking restrictions mean you’re missing key data points, leading to incomplete insights and wasted budget.

💡 Pro Tip: Every lost conversion is a missed opportunity to train Google’s AI. Set up tracking properly from the start.

🔗 Learn more about Google Ads Consent Mode and Enhanced Conversions.

2. Stop Optimising for Clicks—Start Optimising for Revenue

Many businesses look at clicks and form submissions as their key success metrics. But what happens after someone fills out a form? Are they even a qualified lead?

The Fix: Connect HubSpot CRM to Google Ads and enable Google Click ID (GCLID) tracking. This allows you to upload actual conversion data back into Google, training it to find customers who actually buy—not just those who click.

📉 Without this step, Google might optimize for leads that never turn into revenue, leaving you wondering why your ad budget isn’t producing real results.

🔗 Learn how to integrate HubSpot with Google Ads.

3. The Hidden ROI Metric You’re Probably Ignoring

For B2B and professional service companies, closing a deal isn’t instant—it can take 3 to 6 months. So, if you’re only looking at conversion tracking in Google Ads, you’re missing the bigger picture.

🛠️ The Fix: HubSpot’s Lifecycle Stages let you track leads from their first interaction all the way to a closed deal.

You can see:

✅ MQL (Marketing Qualified Lead) – Someone who shows interest.

✅ SQL (Sales Qualified Lead) – A lead with real buying intent.

✅ Customer – The end goal.

By aligning your CRM with Google Ads, you move beyond vanity metrics and start tracking what truly matters—revenue generated, not just clicks.

🔗 Learn more about HubSpot’s Lifecycle Stages.

4. Before You Run Google Ads, Do This First…

Would you build a house without a blueprint? Then why launch ads without a keyword and competitor strategy?

🔍 The Fix: Before creating Google Ads campaigns, make sure you:

✅ Identify high-intent keywords using Google Keyword Planner or SEMrush.

✅ Analyse your competitors’ ads to see what they’re bidding on.

✅ Estimate CPC (cost-per-click) and potential ROI.

💡 Pro Tip: The highest-volume keywords aren’t always the most profitable. Prioritise buyer intent over traffic numbers.

5. Why Performance Max Ads Are a Game Changer

If you’re still only running standard search campaigns, you’re missing out on Google’s most powerful AI-driven advertising tool—Performance Max.

🚀 Why Performance Max Wins:

✅ Uses AI to analyse real-time signals and optimise in real-time.

✅ Places your ads across all Google platforms (Search, YouTube, Display, Gmail, Discovery).

✅ Improves cost efficiency by finding audiences that convert better.

💡 Pro Tip: Performance Max is best for businesses with multiple conversion points, such as lead generation and eCommerce.

🔗 Learn more about Performance Max campaigns.

Final Thought: Are Google Ads Worth It? Only If You Track the Right Metrics.

If you’re running Google Ads without proper tracking, keyword research, or CRM integration, you’re wasting your budget and missing opportunities. The key to success? Think beyond the click.

By combining Google Ads with HubSpot, you can transform your campaigns from simple lead generation into a full-funnel strategy that drives real business growth.

💬 Now the real question: Are you ready to turn your ad spend into actual revenue? Let’s chat about optimising your campaigns for maximum impact. 🚀