Latus Group

In December 2023, I had the privilege of leading the creation and launch of a brand-new website for Latus Group. This marked a significant milestone as the company transitioned from its former identity, Latus Health, to the broader and more dynamic Latus Group. The rebrand represents an exciting evolution for the business, and I am thrilled to have played a part in this transformation.

Rebranding is about more than just a name change; it’s an opportunity to redefine a company’s vision, values, and how it connects with its audience. For Latus Group, the shift from Latus Health symbolised their acquisition growth into a more comprehensive organisation, offering an expanded range of services. The new brand identity needed to reflect this change while maintaining the trust and recognition they’d built over the years.

The fresh website was designed to showcase the brand’s evolution while providing a modern, user-friendly experience. It serves as a hub for information about their services, their values, and their commitment to making a difference in their industry.

One of the most critical aspects of this project was ensuring that the transition from Latus Health to Latus Group was smooth, especially when it came to their digital marketing efforts. Google Ads was a key focus, as it’s a significant driver of traffic and leads for the business.

I managed the transition carefully, ensuring that all campaigns were updated to reflect the new brand. This included revising ad copy, updating landing page URLs, and monitoring performance to avoid any disruptions. The result was a seamless handover that maintained consistent visibility and performance throughout the rebranding process.